Co-Publishing

Co-Publishing

Co-publishing is a hybrid between traditional publishing (where the publisher covers publishing costs in exchange for keeping a higher percentage of your book’s profits) and self-publishing (where the author assumes responsibility for all marketing and all publishing costs).

In co-publishing models, the author makes more profit per book than traditional publishing, and also retains book rights as well as a great deal more control of the marketing and selling to retailers. The author makes less profit on each book compared with self-publishing.

In exchange for giving up some of your profit from book sales, you gain a big benefit from the publishing company: distribution in retail stores.

Retail distribution and retained book rights are the benefits you might think about when considering co-publishing. But for an author who is intent on making the bestseller lists, there are some added benefits beyond this: the ability to take marketing risks that publishers wouldn’t in order to push book sales and publicity to maximize the number of books on retail shelves.

The downside of co-publishing

Cost. Many authors may balk at the large out of pocket sums needed to pay for co-publishing. Successful coaches, however, will see this as an investment opportunity for future growth.

Perceived visibility. Some authors feel they need to be published by a recognized publisher in order to be considered viable. This is true for authors of academic books, certainly. But for business book authors – it's the sales that count, not the imprint.

Reach. Traditional publishers can get books out to a broader public by selling through bookstores and on the Internet. Some authors feel that they won't get the distribution they need for bestsellers by co-publishing – and that is true for some co-publishers. However, books from TWC Press Publishing provide national distribution through all bookselling channels.

The upside of co-publishing

Profits. Co-published authors can quickly recoup the money they spent in publishing the book.

Timing. A cooperative publisher is nimbler than a traditional one and can get to market more quickly. It can take years and years for a traditional publisher to bring a book to market.

Getting Published. Many publishing lists are finite and don't have room for good authors because other authors are taking up that space. Or a publisher feels that a book isn't marketable enough for its audience. We work with authors to make sure their ideas and approach are marketable.

Quality Control. Traditional publishing is rigorous, unlike most self-published books. We put books and authors through an exacting process to ensure the highest quality.

Co-publishing is only one publishing model offered by TWC Press, take time and research and discover what model is best for you?

Does co-publishing sound like the smartest option to publish your book and get it out to the world? We would like to hear more about you and your book.

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